Seizing the Emerging South Asian Market: NUOMI Makes a Grand Appearance at Pakistan IAPEX and Launches Flagship Store
Date: 2024/11/12
From Nov 1-3, NUOMI debuted its 7 new home hardware systems at the Pakistan International Building Materials Exhibition (IAPEX), showcasing Chinese innovation in hardware design.
Since 2005, IAPEX has gathered the latest products, technologies, and services in building materials annually, attracting architects, designers, engineers, suppliers, and contractors.
At IAPEX, NUOMI was the only Chinese hardware brand in the International Brand Pavilion. With its minimalist luxury designs and scene-based combinations, NUOMI won the "Product Innovation Design Award," captivating attendees and becoming a popular booth.
From product export to brand globalization, NUOMI has invested heavily in branding. Its international VI, featuring a prominent rice-shaped logo, was displayed prominently throughout the exhibition.
The booth showcased various functional hardware scenes, including kitchen cabinets, wardrobe organizers, precision sinks, basic hardware, smart lighting, high-end door controls, and custom aluminum, covering a wide range of categories and styles.
Under the guidance of a global strategy, NUOMI is closely collaborating with worldwide distributors to open and upgrade international flagship stores, creating landmark home hardware exhibition spaces.
On November 5th, NUOMI's flagship store in Pakistan opened with a grand ceremony, attended by renowned real estate developers, architects, designers, industry celebrities, and media, marking the occasion together.
Located in Lahore, Pakistan, the NUOMI flagship store showcases the complete range of NUOMI hardware products.
The store design continues NUOMI's minimalist luxury style, reflecting its international brand positioning. The showroom features diverse cabinet designs, demonstrating how functional hardware can maximize storage space, offering a cleaner and more organized lifestyle for modern families.
At the opening ceremony, a renowned Pakistani designer was invited as a special guest to share her insights on local home design trends and express her strong approval of NUOMI's design philosophy. Meanwhile, several well-known media outlets provided comprehensive coverage, widely publicizing NUOMI's hardware design concepts, product features, and service system.
NUOMI focuses on marketing and channel upgrades, offering professional and integrated solutions for store upgrades and openings, leveraging refreshed showrooms to create new growth opportunities.
By upgrading store images and advertising, NUOMI establishes localized sales teams, helping global dealers achieve local operations and enhancing sales performance, creating a win-win situation for brand recognition and marketing conversion.
Looking ahead, NUOMI will leverage smart manufacturing technology and global opportunities to deepen its presence in over 70 countries, serving global customers and advancing from product export to brand globalization.