Chinese Home Hardware Design Goes Global! NUOMI Wins Gold and Silver at American Good Design Awards

Date: 2024/11/18

Recently, the results of the 2024 "American Good Design" (AGD) awards were officially announced. As a leading Chinese home hardware brand, NUOMI's Encanto series, with its strong minimalist aesthetic and forward-thinking functionality, has not only won the hearts of domestic users but also earned international recognition, securing one gold and one silver AGD award!

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This achievement represents international authority's high recognition of NUOMI's design excellence and marks another milestone in NUOMI's journey toward high-quality design development.

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As one of the global leaders in industrial design, the United States' "American Good Design" (AGD) award embodies the essence of the design world, both in the U.S. and globally. It is regarded as one of the most prestigious design awards worldwide, alongside the Red Dot Award, iF Design Award, and IDEA Award, enjoying immense international reputation.

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Every year, tens of thousands of design works from various fields compete globally, but only about 10% of the entries receive this honor, with the gold award being granted to just the top 5%. This highlights the intense competition and the award's high value. Renowned designers and professors from around the world gather annually to evaluate entries based on five key dimensions (innovation, aesthetic design, functionality, social value, environmental protection, etc.), selecting representative masterpieces.

As a leading brand in whole-house custom hardware, NUOMI has polished the golden reputation of "China's Best Hardware," leveraging Chinese innovation and design to lead the forefront of the home hardware industry. It showcases the strength and charm of Chinese original storage hardware design to the world.

In this year's competition, NUOMI's Encanto Double-Layer Lift System and Encanto Rotating Wine Rack won the 2024 AGD Gold and Silver awards, respectively. Standing out among numerous products is a testament to NUOMI's 21 years of dedication to high-end minimalist luxury design and storage innovation. The two flagship products are a profound reflection of this design philosophy.

AGD Gold Award Winner: NUOMI Encanto Double-Layer Lift System

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This product brings smoother lifting and easier access to kitchen wall cabinets.

Design: Featuring a minimalist aesthetic with appropriately curved edges, it balances strength and beauty, maintaining a cohesive look with matching hardware finishes. Made from aerospace-grade aluminum alloy, the lightweight yet durable body is enhanced with fluorocarbon nano-coating, improving corrosion, frost, and fade resistance.

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Functionality: Its three-stage assist adjuster allows for weight-based customization (0-6kg, 6-12kg, 12-18kg), paired with an engineering-grade lifting system and the unique "The One" handle design, ensuring effortless and smooth operation. Seamless bending technology eliminates cleaning dead zones, making maintenance easy. The double-layer structure offers over 85% space utilization, customizable for diverse storage needs, with a maximum load capacity of 18kg. Whether for kitchenware or daily items, it organizes life effortlessly.


AGD Silver Award Winner: NUOMI Encanto Rotating Wine Rack

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Revolutionizing wine storage, this product offers an interactive wine-retrieval experience, a design unparalleled in the industry.

Design: Inspired by the swirling motion of wine tasting, the design team aimed to create a functional yet emotionally resonant wine rack. Unlike traditional fixed racks, it provides a dynamic, ritualistic wine storage and retrieval experience. The slanted, staggered display not only enhances accessibility and storage space but also offers an exhibition-like aesthetic, highlighting the wine itself.

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Quality: The 180° bidirectional rotating frame ensures smooth, silent operation. High-quality wooden dividers provide stability and slight shock absorption. The double-layer ripple-style glass holder is both elegant and secure, featuring a dedicated recess for an electric corkscrew, adding a touch of surprise to the wine experience. The load-bearing rail passed the SGS 80,000-cycle test, with silent damping closure, ensuring over 10 years of reliable use, reducing household hardware replacement and resource waste.

Leaving no room for 1% compromise, NUOMI has redefined wall and tall cabinet storage experiences, continuing the minimalist luxury aesthetic while reinterpreting functionality and details.

From the first glance to repeated admiration, from the first touch to lasting affection, NUOMI exceeds expectations for high-end living. As the invisible force behind China's high-quality homes, NUOMI has dedicated two decades to excellence in high-end whole-house hardware, aligning its industrial design philosophy and foundational innovation with international standards.

Upholding long-term value, NUOMI invests above the industry average in R&D, establishing a product research institute with dedicated teams for each category. It insists on independent R&D and design, tackling pain points and innovation challenges in home hardware.

To date, NUOMI boasts over 260 innovative patents and nearly 3,000 SKUs across seven categories, making it the preferred strategic partner for global leading home brands.

"Innovation Drives Design"
Innovation and design are embedded in every aspect of NUOMI's hardware, deeply ingrained in the brand's DNA.

Winning international design awards once again is the best testament to NUOMI's design philosophy. As it continues to showcase the charm of Chinese originality to the global home hardware market, NUOMI will leverage its product innovation and supply chain ecosystem to solidify its international competitiveness, making home life more refined and sophisticated.